77 Classic Tobacco Medium
New to pouches, or trying a new brand? Here is a quick guide to picking the right one.
| Light | 0-10 mg/g |
| Medium | 10-20 mg/g |
| Strong | 20-30 mg/g |
| X-Strong | 30-50 mg/g |
| Ultra Strong | 50-100 mg/g |
| Danger Strong | 100+ mg/g |
New users usually start at Light or Medium. Every product's strength badge uses this scale.
Mint & cool: fresh, cooling (spearmint, peppermint, ice).
Fruit & berry: sweet, juicy (watermelon, berry, mango, citrus).
Original: classic taste, no added sweetness.
Coffee, cola & sweets: richer, dessert-style notes.
| Strength | Medium |
| Flavour | Original |
| Product Type | Nicotine Pouches |
| Format | Slim |
| Nicotine (mg/g) | 16.0 |
| Nicotine (mg/pouch) | 10.4 |
| Pouches per Can | 20 |
| Net Weight | 13.0 |
| Weight per Pouch (g) | 0.65 |
| Manufacturer | LUNA Corporate |
77 Classic Tobacco has a traditional, old-school tobacco-style taste while being completely tobacco-free. It is made for people who miss the flavour of real snus but prefer a white nicotine pouch. The flavour is rounded and slightly earthy, with no fruit or mint added.
At 16 mg/g (about 10.4 mg a pouch) it is a Medium pouch on our scale, suited to regular users who want a noticeable but manageable level. The slim pouch is soft and sits discreetly under the lip.
There are 20 slim pouches per can. For a tobacco-style taste in a much stronger mini pouch, see 77 GHOST Mini Original Extra Strong. The rest of the flavours are in the 77 range, and more pouches at this level in the Medium collection.
77 Classic Tobacco Medium FAQ
How strong is 77 Classic Tobacco Medium?
77 Classic Tobacco Medium is 16 mg/g, which works out to 10.4 mg of nicotine per pouch. On the Snusmania strength scale that is Medium, a comfortable everyday level.
Who is 77 Classic Tobacco Medium for?
It suits regular users, and it stays approachable if you are stepping up from a lighter pouch. We rate strength by nicotine concentration rather than by the wording on the can, so Medium means the same thing here as on every other product.
What do you get in a can?
20 slim pouches per can, in a original flavour, each holding 10.4 mg of nicotine.
Discreet Packaging
Discreet Packaging
We pack all of our orders discreetly with no images or any indication of content on the packaging.
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