ACE Extreme Cool

ACE Extreme Cool is 12 mg/g, which works out to 6 mg of nicotine per pouch. On the Snusmania strength scale that is Medium, a comfortable everyday level.

It suits regular users, and it stays approachable if you are stepping up from a lighter pouch. We rate strength by nicotine concentration rather than by the wording on the can, so Medium means the same thing here as on every other product.

20 slim pouches per can, in a mint flavour, each holding 6 mg of nicotine.

At 12 mg/g, ACE Extreme Cool sits in our Medium band. For more, Strong runs 20 to 30 mg/g. For something milder, Light is under 10 mg/g.

Brands use their own words for strength, and they rarely line up across the shelf. We rate every pouch by nicotine concentration instead, so the label means the same thing on every page. At 12 mg/g this one lands in our Medium band, whatever the name on the can suggests.