Our Team

Jannek Gordon | CEO & Founder	Michelle Agerskov | Marketing	Martin Reinholdt | Purchaser

Micki | Head of Pup-lick Relations

Behind Snusmania is a small, dedicated team with a clear mission: to make it easier for adult customers across Europe to discover, compare, and buy snus and nicotine pouches online. We are not a faceless webshop. Snusmania is built by real people who work closely with the products, the website, the suppliers, and the customer experience every day.

Our team combines e-commerce, purchasing, marketing, SEO, customer understanding, and brand development. Because we are a lean team, every person has a direct impact on how Snusmania grows. From selecting new brands to improving product pages, building better collection pages, creating helpful content, and making the website easier to navigate, we work hands-on with the business.

Jannek Gordon | CEO & Founder

Jannek Gordon is the CEO and founder of Snusmania. He started Snusmania with a clear vision: to build a reliable online destination for adult snus and nicotine pouch users who want a wide selection, competitive prices, and a simple shopping experience.

As founder, Jannek is involved in the overall direction of the company. His work includes business strategy, SEO, website structure, product categorisation, supplier opportunities, and long-term growth. A large part of his focus is making sure Snusmania is not just another online store, but a webshop that is useful, easy to understand, and simple to shop from.

Jannek works closely with the website experience, including collection pages, product descriptions, internal navigation, and the way customers discover products. His goal is to make it easier for customers to find the right brand, flavour, strength, and pouch type without having to search through hundreds of products blindly.

He also focuses on building Snusmania as a strong European brand. That means keeping the webshop updated, improving the customer journey, expanding the product range, and making sure Snusmania continues to grow in a competitive market.

Michelle Agerskov | Marketing

Michelle Agerskov works with marketing at Snusmania and helps shape how the brand communicates with customers. Her role includes campaign planning, customer-facing content, brand presentation, email communication, and making sure the Snusmania message stays clear, helpful, and relevant.

Marketing at Snusmania is about more than discounts and promotions. It is about helping customers understand the products they are buying. With many different nicotine strengths, pouch formats, flavours, and brands available, clear communication is important. Michelle helps make the webshop feel more informative, trustworthy, and easier to use.

She also supports how Snusmania presents new brands, seasonal offers, product launches, and customer updates. Whether the focus is a new nicotine pouch brand, a popular flavour, or a campaign on selected products, Michelle helps make sure customers can quickly understand what is available and why it may be relevant to them.

Her work plays an important role in keeping Snusmania connected with its customers. From promotional messages to brand storytelling, Michelle helps give the webshop a more personal and recognisable voice.

Martin Reinholdt | Purchaser

Martin Reinholdt is responsible for purchasing and plays a key role in building the product selection at Snusmania. His work helps ensure that customers can find popular brands, strong nicotine pouches, classic snus products, new releases, and flavour profiles that match real customer demand.

A strong product range is one of the most important parts of any webshop. Martin helps keep Snusmania competitive by focusing on relevant brands, product availability, supplier relationships, and new opportunities in the market. His role is essential in making sure the collection grows in the right direction.

Martin works with the buying side of the business, helping identify which products deserve a place in the Snusmania selection. That includes looking at customer demand, brand popularity, flavour trends, strength levels, and the overall fit with the webshop.

Because the snus and nicotine pouch market changes quickly, purchasing is not only about adding more products. It is about choosing the right products. Martin helps ensure that Snusmania offers a balanced selection, from well-known brands to newer names that give customers something different to try.

Micki | Head of Pup-lick Relations

Micki is the Head of Pup-lick Relations and an important part of the Snusmania team spirit. While he may not handle orders, write product descriptions, or negotiate with suppliers, he brings energy, personality, and good vibes to the team.

Every strong brand needs character, and Micki helps remind us that Snusmania should feel personal, approachable, and human. His official responsibilities include keeping morale high, supervising snack breaks, and making sure the team never takes itself too seriously.

Micki also plays an important role in the everyday atmosphere around Snusmania. A webshop can easily become all about numbers, products, shipping, and performance, but Micki adds a lighter side to the team. He reminds us that there should always be room for personality, humour, and a good working environment.

As Head of Pup-lick Relations, Micki represents the friendly side of Snusmania. He may not appear in every business meeting, but his contribution to team spirit is taken very seriously.

A Small Team with a Big Focus

Snusmania is built by a small team, and that is one of our biggest strengths. We stay close to the products, close to the customers, and close to the daily details that shape the webshop. Every new product, every collection page, every customer message, and every improvement on the website helps us understand how to make Snusmania better.

Because we work closely together, we can move quickly, test new ideas, and improve the webshop based on what customers actually need. We do not believe in making things more complicated than necessary. Our focus is to offer a strong selection, clear product information, and a smooth shopping experience.

Our mission is simple: to offer a wide selection of snus and nicotine pouches, make online shopping easy, and keep improving the experience for adult customers across Europe. From product selection to website content and customer communication, the Snusmania team works every day to make the webshop stronger, clearer, and more useful.