Jannek Gordon is the founder of Snusmania, an online shop for tobacco-free nicotine pouches and snus that ships across Europe. He has run it since 2018. Based in Denmark, he handles the buying, the range and the pricing himself, which keeps the shop close to the products and the people who use them.
Hands-on with the products
Jannek has spent years around snus and nicotine pouches, both as a user and as a retailer. He tests the brands the shop carries, reads the specifications, and pays attention to what customers reorder. That experience is why the guides on the site, like the strength guide, are written from real product data rather than copied marketing text.
It also led to one practical decision. Brands label "strong" very differently, so Snusmania sorts every product by its actual nicotine content in mg/g, from Light up to Danger Strong. The strength you see on a page is the strength you get.
What Snusmania is built on
A few principles run through the whole shop:
- Tobacco-free pouches only, with the exact mg/g and mg per pouch listed on every product page.
- Fair pricing, including buy-more-save-more deals rather than one inflated rate.
- Fast, discreet delivery across Europe, packed with nothing on the outside that hints at the contents.
- Honest labelling. If a pouch is extreme, the page says so.
The range covers the brands people ask for, like Cuba, Pablo, Velo, Killa and Iceberg, alongside plenty of smaller names worth trying. Delivery reaches most of Europe, with a growing focus on Germany, the Netherlands, Austria and Belgium.
Writing the guides
Jannek writes the buying guides and product articles on the Snusmania blog, drawing on direct experience with the brands in the shop. The aim is straightforward, honest information, so customers can choose a brand and strength that suits them without wading through marketing speak.
Getting in touch
Questions about a product, an order or a return go straight to Jannek at jannek@nicopods.dk. You can also start a return on the returns page or check the FAQ first, and browse the full range at Snusmania.
