The person behind Snusmania
Jannek Gordon | CEO & Founder
Snusmania is a small, founder-run business, and that is one of its biggest strengths. It is built and operated by Jannek Gordon, who handles the things that shape your experience day to day: choosing which brands and flavours to stock, writing the product and brand guides, building the collection pages, setting prices, and answering customer messages personally.
Jannek Gordon | CEO & Founder
Jannek founded Snusmania in 2018 with a clear vision: a reliable online destination for adult snus and nicotine-pouch users who want a wide selection, fair prices and a simple shopping experience. Years of using and testing these products himself sit behind every recommendation on the site.
As the person running the shop, Jannek looks after business direction, the product range, website structure, and the way customers discover the right brand, flavour, strength and format without scrolling blindly through hundreds of products. The goal has always been the same: make Snusmania genuinely useful, easy to understand, and simple to buy from.
Because Snusmania is run by one dedicated founder rather than a faceless team, decisions are quick, the range is personally vetted, and when you get in touch you are dealing with the person actually responsible for the shop.
Micki | Head of Pup-lick Relations
Every shop needs a bit of character. Micki is the office dog and unofficial mascot, his duties include supervising snack breaks, keeping morale high, and reminding everyone that Snusmania should always feel personal and human. He doesn't pack orders, but he earns his keep in good vibes.
A small shop with a big focus
Being lean is intentional. Staying close to the products, the customers and the daily details means Snusmania can move quickly, test ideas, and keep improving based on what customers actually need. The mission is simple: a strong selection of snus and nicotine pouches, clear product information, and a smooth shopping experience for adults across Europe.
