Holding the Line for White Snus: A Swedish Tradition Under Fire

Sweden just pulled its heaviest EU weapon to defend a taste and tradition we’ve perfected for centuries: white snus. When Spain tried to slam the door on virtually every flavour—capping nicotine at 0.99 mg per pouch and outlawing everything but pure tobacco—it would’ve meant the end for favourites like Velo snus, Cuba snus, Iceberg snus and Pablo snus. But instead of folding, Sweden filed a “detailed opinion” under Article 108 of the EC Treaty, triggering a three-month freeze on Spain’s plans. That pause buys us time to defend our heritage in Brussels.

Why White Snus Matters

White snus isn’t marketed as a health product—no illusions there—but compared to smoking, it’s a safer bet. Foreign Trade Minister Benjamin Dousa didn’t mince words: this is “the toughest tool” Sweden has, because snus is woven into our daily lives and economy. It’s not just a nicotine fix; it’s an export tradition.

New Health Findings Don’t Change the Culture

Sure, researchers at the University of Gothenburg have raised concerns about gum inflammation and lesions that can linger for months in white-snusers, sparking a five-year study in Västra Götaland. And yes, about one in four Swedes aged 16–29 now uses white snus regularly—27 percent of young women, to be exact. But whether you prefer the minty zip of Iceberg snus or the bold punch of Pablo snus, these products are part of the landscape.

What You Should Do Right Now

No EU wrangling can stop you from enjoying your favourite snus. Head over to Snusmania to buy snus from our full range—from classic Cuba snus through to sleek Velo snus—and keep your ritual alive. With a few clicks, you can order snus straight to your door, fast and discreet.