77 Blueberry Medium
New to pouches, or trying a new brand? Here is a quick guide to picking the right one.
| Light | 0-10 mg/g |
| Medium | 10-20 mg/g |
| Strong | 20-30 mg/g |
| X-Strong | 30-50 mg/g |
| Ultra Strong | 50-100 mg/g |
| Danger Strong | 100+ mg/g |
New users usually start at Light or Medium. Every product's strength badge uses this scale.
Mint & cool: fresh, cooling (spearmint, peppermint, ice).
Fruit & berry: sweet, juicy (watermelon, berry, mango, citrus).
Original: classic taste, no added sweetness.
Coffee, cola & sweets: richer, dessert-style notes.
| Strength | Medium |
| Flavour | Berry |
| Product Type | Nicotine Pouches |
| Format | Slim |
| Nicotine (mg/g) | 16.0 |
| Nicotine (mg/pouch) | 10.4 |
| Pouches per Can | 20 |
| Net Weight | 13.0 |
| Weight per Pouch (g) | 0.65 |
| Manufacturer | LUNA Corporate |
77 Blueberry is a sweet, jammy blueberry pouch, simple and easy to like. It tastes of ripe blueberries with a soft, rounded sweetness and no cooling on top, so the fruit is the whole story. It is a plain, honest berry flavour for people who like their pouch uncomplicated.
Strength-wise it is Medium: 16 mg/g, about 10.4 mg in each pouch. That is a steady level for regular users, with enough nicotine to notice but not so much that the flavour gets lost. The slim pouch is soft and weighs about 0.65 g, so it sits comfortably under the lip.
There are 20 slim pouches per can. For a gentler blueberry blend, see 77 Blueberry Vanilla Banana Light. For another sweet berry, try 77 Raspberry Vanilla Medium, or browse the full 77 range.
77 Blueberry Medium FAQ
How strong is 77 Blueberry Medium?
77 Blueberry Medium is 16 mg/g, which works out to 10.4 mg of nicotine per pouch. On the Snusmania strength scale that is Medium, a comfortable everyday level.
Who is 77 Blueberry Medium for?
It suits regular users, and it stays approachable if you are stepping up from a lighter pouch. We rate strength by nicotine concentration rather than by the wording on the can, so Medium means the same thing here as on every other product.
What do you get in a can?
20 slim pouches per can, in a berry flavour, each holding 10.4 mg of nicotine.
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