77 Arctic Berry Medium
New to pouches, or trying a new brand? Here is a quick guide to picking the right one.
| Light | 0-10 mg/g |
| Medium | 10-20 mg/g |
| Strong | 20-30 mg/g |
| X-Strong | 30-50 mg/g |
| Ultra Strong | 50-100 mg/g |
| Danger Strong | 100+ mg/g |
New users usually start at Light or Medium. Every product's strength badge uses this scale.
Mint & cool: fresh, cooling (spearmint, peppermint, ice).
Fruit & berry: sweet, juicy (watermelon, berry, mango, citrus).
Original: classic taste, no added sweetness.
Coffee, cola & sweets: richer, dessert-style notes.
| Strength | Medium |
| Flavour | Berry |
| Product Type | Nicotine Pouches |
| Format | Slim |
| Nicotine (mg/g) | 16.0 |
| Nicotine (mg/pouch) | 10.4 |
| Pouches per Can | 20 |
| Net Weight | 13.0 |
| Weight per Pouch (g) | 0.65 |
| Manufacturer | LUNA Corporate |
77 Arctic Berry is a blend of sweet mixed berries with an icy chill, fruity and refreshing. 77 describe it as Nordic forest berries, and that is how it tastes: dark, juicy berries first, then a cool finish that keeps it clean. It has sold more cans than any other 77 flavour in our shop over the past year.
Each pouch holds about 10.4 mg of nicotine (16 mg/g), which places it in the middle of our Medium band, a comfortable level for regular users who want flavour and a noticeable effect. 77 is made by LUNA Corporate, and the slim pouches weigh about 0.65 g each.
Each can contains 20 slim pouches. For berries without the chill, try 77 Forest Fruits Medium, or for raspberry, 77 Raspberry Ice Medium. See every flavour in the 77 range.
77 Arctic Berry Medium FAQ
How strong is 77 Arctic Berry Medium?
77 Arctic Berry Medium is 16 mg/g, which works out to 10.4 mg of nicotine per pouch. On the Snusmania strength scale that is Medium, a comfortable everyday level.
Who is 77 Arctic Berry Medium for?
It suits regular users, and it stays approachable if you are stepping up from a lighter pouch. We rate strength by nicotine concentration rather than by the wording on the can, so Medium means the same thing here as on every other product.
What do you get in a can?
20 slim pouches per can, in a berry flavour, each holding 10.4 mg of nicotine.
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